The Performance Resource Center
Mission Statement Examples: Starbucks
"To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time."
Mission Statement Examples: Sony
"To be a company that inspires and fulfills your curiosity."
Mission Statement Examples: Patagonia
"Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."
Mission Statement Examples: The Walt Disney Company
"The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."
Mission Statement Examples: Gusto
Our mission is to create a world where work empowers a better life."
Mission Statement Examples: WeWork
"To create a world where people work to make a life, not just a living."
Mission Statement Examples: Institute of Coaching
"We exist to empower you to make a significant, positive impact on the field of coaching and the world."
Mark Zuckerberg's Example of Focus and Relentless Prioritization
In an article for Entrepreneur, John Rampton discusses traits of four people who move the world by "unorthodox productivity hacks".
Jim Collins on Aligning Action and Values
Jim Collin's best-seller Good to Great: Why Some Companies Make the Leap...and Others Don't is a thought-provoking summary that presents research on how great companies work.
Core Value Examples: Starbucks
Starbucks lives their mission through these clear core values.
Core Value Examples: Apple
Tim Cook believes "companies should have values, like people do". Those values are represented well in the company's Inclusion & Diversity policy.
Core Value Examples: Johnson & Johnson
Johnson & Johnson have encompassed their values into a "credo" to guide their decisions. It was written in 1943 by a member of the founding family just before the company became public.
Core Value Examples: InVision
INVISIONapp is a superb example of stating (and displaying) their core values.
