The Performance Resource Center
Mission Statement Examples: Facebook
"Our mission is to make the world more open and connected."
Mission Statement Examples: The Lego Group
"Inspire and develop the builders of tomorrow."
Mission Statement Examples: Nike
"To bring inspiration and innovation to every athlete* in the world."
*(If you have a body, you are an athlete)
Mission Statement Examples: Google
"To organize the world’s information and make it universally accessible and useful."
Mission Statement Examples: Under Armour
"To make all athletes better through passion, design and the relentless pursuit of innovation."
Mission Statement Examples: Khan Academy
"Our mission is to provide a free, world‑class education for anyone, anywhere."
Mission Statement Examples: Starbucks
"To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time."
Mission Statement Examples: Sony
"To be a company that inspires and fulfills your curiosity."
Mission Statement Examples: Patagonia
"Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."
Mission Statement Examples: The Walt Disney Company
"The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."
Mission Statement Examples: Gusto
Our mission is to create a world where work empowers a better life."
Mission Statement Examples: WeWork
"To create a world where people work to make a life, not just a living."
Mission Statement Examples: Institute of Coaching
"We exist to empower you to make a significant, positive impact on the field of coaching and the world."
