Core Value Examples: Southwest Airlines
“Live the Southwest Way
Warrior Spirit
Strive to be the best
Display a sense of urgency
Never give up
Servant’s Heart
Follow The Golden Rule
Treat others with respect
Embrace our Southwest Family
Fun-LUVing Attitude
Be a passionate Team Player
Don’t take yourself too seriously
Celebrate successes
Work the Southwest Way
Work Safely
Follow standard operating procedures
Identify and report hazards
Respect and comply with regulations
Wow Our Customers
Deliver world-class Hospitality
Create memorable connections
Be famous for friendly service
Keep Costs Low
Show up and work hard
Protect our ProfitSharing
Find a better way”
— - Southwest's values
