The Performance Resource Center
Mission Statement Examples: LinkedIn
Our mission is to connect the world’s professionals to allow them to be more productive and successful.
Mission Statement Examples: Starbucks
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Vision Statement Examples: 3M
3M continues to be inspired and motivated by our corporate vision: 3M Technology Advancing Every Company 3M Products Enhancing Every Home 3M Innovation Improving Every Life
Vision Statement Examples: Apple
“We believe that we’re on the face of the Earth to make great products.
We believe in the simple, not the complex.
We believe that we need to own and control the primary technologies behind the products we make.
We participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.”
Mission Statement Examples: Whole Foods
“Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.”
Mission Statement Examples: IKEA
“Together, we're creating a future of new opportunities.
Trailblazers don't fear change, we embrace it. We harness new technologies to entirely transform our companies, our careers, and hopefully, our world.”
Mission Statement Examples: Seventh Generation
“Our mission to leave the world a better place is at the heart of everything Seventh Generation does…”
Mission Statement Examples: FitBit
"To empower and inspire you to live a healthier, more active life. We design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be."
Mission Statement Examples: Southwest
The Mission of Southwest Airlines
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Vision Statement Examples: Southwest Airlines
Our Vision: To become the World's Most Loved, Most Flown, and Most Profitable Airline.
Culture is the Behavior You Reward and Punish (by Jocelyn Goldfein)
In this article, Jocelyn Goldfein, discusses how culture is actually the behavior that is rewarded and punished.
Mission Statement Examples: Twitter
"To give everyone the power to create and share ideas and information instantly, without barriers."
Use reminders to help crush goals: "the secret to getting anything done"
If you want to be sure you work toward a goal, set up a reminder to do it.
Getting things done by... not doing them
This post references an article on problem-solving and the creative process, and how both are helped by getting away from the problem. Get out in nature, garden, or exercise, let your brain process.
Mission Statement Examples: Tesla
"To accelerate the world’s transition to sustainable energy."