The Performance Resource Center

Vision Statement Examples: Apple
Articles Joshua Levy Articles Joshua Levy

Vision Statement Examples: Apple

“We believe that we’re on the face of the Earth to make great products.

We believe in the simple, not the complex.

We believe that we need to own and control the primary technologies behind the products we make.

We participate only in markets where we can make a significant contribution.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.

We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.”

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Mission Statement Examples: Whole Foods
Articles Joshua Levy Articles Joshua Levy

Mission Statement Examples: Whole Foods

“Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.”

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Mission Statement Examples: IKEA
Articles Joshua Levy Articles Joshua Levy

Mission Statement Examples: IKEA

“Together, we're creating a future of new opportunities.

Trailblazers don't fear change, we embrace it. We harness new technologies to entirely transform our companies, our careers, and hopefully, our world.”

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Mission Statement Examples: FitBit
Articles Scott Levy Articles Scott Levy

Mission Statement Examples: FitBit

"To empower and inspire you to live a healthier, more active life. We design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be."

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Mission Statement Examples: Southwest
Articles Christina Carlisle Articles Christina Carlisle

Mission Statement Examples: Southwest

The Mission of Southwest Airlines

The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.

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