The Performance Resource Center
Vision Statement Examples: 3M
3M continues to be inspired and motivated by our corporate vision: 3M Technology Advancing Every Company 3M Products Enhancing Every Home 3M Innovation Improving Every Life
Vision Statement Examples: Apple
“We believe that we’re on the face of the Earth to make great products.
We believe in the simple, not the complex.
We believe that we need to own and control the primary technologies behind the products we make.
We participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.”
Vision Statement Examples: Southwest Airlines
Our Vision: To become the World's Most Loved, Most Flown, and Most Profitable Airline.
Vision Statement Examples: Whole Foods
"Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.
Vision Statement Examples: SpaceX
"The company was founded in 2002 to revolutionize space technology, with the ultimate goal of enabling people to live on other planets."
Vision Statement Examples: Amazon
"Our vision is to be Earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.
Vision Statement Examples: Tesla
"To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles."
Vision Statement Examples: Salesforce
"We’re the #1 CRM platform that’s bringing artificial intelligence to everyone.
Vision Statement Examples: Creative Commons
"Our vision is nothing less than realizing the full potential of the Internet — universal access to research and education, full participation in culture — to drive a new era of development, growth, and productivity".