The Performance Resource Center
![Mission Statement Examples: Jazz at Lincoln Center](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1552354475363-VTD7JFG8GH2ZO6BYGSBI/jazz-logo-header-1.png)
![Mission Statement Examples: LinkedIn](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1534860644434-7U4SCLT1MN5JXSJSMKZM/Screen+Shot+2018-08-21+at+9.10.23+AM.png)
Mission Statement Examples: LinkedIn
Our mission is to connect the world’s professionals to allow them to be more productive and successful.
![Mission Statement Examples: Starbucks](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1525133396803-BYYCLHWNXGK69KDZRV55/1200px-Starbucks_Corporation_Logo_2011.svg.png)
Mission Statement Examples: Starbucks
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Mission Statement Examples: Whole Foods
“Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.”
![Mission Statement Examples: IKEA](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1565299045946-Z2X3DMOXWHNFADXUSK1K/ikea.jpg)
Mission Statement Examples: IKEA
“Together, we're creating a future of new opportunities.
Trailblazers don't fear change, we embrace it. We harness new technologies to entirely transform our companies, our careers, and hopefully, our world.”
![Mission Statement Examples: Seventh Generation](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1524620010496-5LUJYU0XU4FLOQSUHV02/Seventh_Generation_Logo.jpg)
Mission Statement Examples: Seventh Generation
“Our mission to leave the world a better place is at the heart of everything Seventh Generation does…”
![Mission Statement Examples: FitBit](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1525228785185-RDM9KZOXSVPFTFT834IM/Screen+Shot+2018-05-01+at+9.39.33+PM.png)
Mission Statement Examples: FitBit
"To empower and inspire you to live a healthier, more active life. We design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be."
![Mission Statement Examples: Southwest](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1525133248272-KPTCLRUFHWRPSRT46DS1/890077ae5500bcde7a721da2a5f2558e.jpg)
Mission Statement Examples: Southwest
The Mission of Southwest Airlines
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
![Mission Statement Examples: Twitter](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1496467741256-WODTML6V8UVIR9R6UH8M/jack-dorsey-and-bob-iger.jpg)
Mission Statement Examples: Twitter
"To give everyone the power to create and share ideas and information instantly, without barriers."
![Mission Statement Examples: Tesla](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1494863122608-Q4Z8ZPJ6M7D5BY25O57W/teslawide_story.jpg)
Mission Statement Examples: Tesla
"To accelerate the world’s transition to sustainable energy."
![Mission Statement Examples: Facebook](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1494203464141-0W3RUJ4OK4PX9S188CRZ/facebooks-vision-for-the-year-2026-is-scary-and-awesome.jpg)
Mission Statement Examples: Facebook
"Our mission is to make the world more open and connected."
![Mission Statement Examples: The Lego Group](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1492526946724-PD6S1TGRX2K4684P2809/kelly-sikkema-198975.jpg)
Mission Statement Examples: The Lego Group
"Inspire and develop the builders of tomorrow."
![Mission Statement Examples: Life Is Good](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1493414733585-TIZ5GGTNQNC7UNBJZWYS/Lifeisgood_Mission.png)
![Mission Statement Examples: Nike](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1492556113169-K8ZU5W6VWAIVJAAQT37D/kristian-olsen-113903.jpg)
Mission Statement Examples: Nike
"To bring inspiration and innovation to every athlete* in the world."
*(If you have a body, you are an athlete)
![Mission Statement Examples: Google](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1492817973717-YJVL643DYKKVPUQPVSXC/edho-pratama-152392.jpg)
Mission Statement Examples: Google
"To organize the world’s information and make it universally accessible and useful."
![Mission Statement Examples: Virgin Group](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1493412130916-L2MKF044QETD8FA7BU00/Virgin-Mission-Purpose.png)
![Mission Statement Examples: TED](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1494024119806-UYQD2V8W24GWELYJB3C6/TED_stage_logo_from_Flickr_%28cropped%29.jpg)
![Mission Statement Examples: Under Armour](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1494864584666-FXA4GUWB8MP3EN92XMIB/Under_armour_logo.svg.png)
Mission Statement Examples: Under Armour
"To make all athletes better through passion, design and the relentless pursuit of innovation."
![Mission Statement Examples: Khan Academy](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1493394354825-KX1OOIJPT467VLK7XTU2/Sal+Kahn_mission+statement+example-01.png)
Mission Statement Examples: Khan Academy
"Our mission is to provide a free, world‑class education for anyone, anywhere."
![Mission Statement Examples: AirBnB](https://images.squarespace-cdn.com/content/v1/55079a3de4b0985f434d99b6/1494024729484-7AUM18NH0R67P4BA08Q9/AirBnB_office.jpg)