Core Value Examples: IKEA

August 15, 2018 Joshua Levy

Togetherness Togetherness is at the heart of the IKEA culture. We are strong when we trust each other, pull in the same direction and have fun together. Caring for people and planet We want to be a force for positive change. We have the possibility to make a significant and lasting impact - today and for the generations to come. Cost-consciousness As many people as possible should be able to afford a beautiful and functional home. We constantly challenge ourselves and others to make more from less without compromising on quality. Simplicity A simple, straightforward and down-to-earth way of being is part of our Småland heritage. It is about being ourselves and staying close to reality. We are informal, pragmatic and see bureaucracy as our biggest enemy. Renew and improve We are constantly looking for new and better ways forward. Whatever we are doing today, we can do better tomorrow. Finding solutions to almost impossible challenges is part of our success and a source of inspiration to move on to the next challenge. Different with a meaning IKEA is not like other companies and we don’t want to be. We like to question existing solutions, think in unconventional ways, experiment and dare to make mistakes - always for a good reason. Give and take responsibility We believe in empowering people. Giving and taking responsibility are ways to grow and develop as individuals. Trusting each other, being positive and forward-looking inspire everyone to contribute to development. Lead by example We see leadership as an action, not a position. We look for people’s values before competence and experience. People who ‘walk the talk’ and lead by example. It is about being our best self and bringing out the best in each other.

IKEA's Core Values